“Deepfakes are no longer an abstract threat”: can a law on AI video labelling protect Russians?

Our comments on the article

• “Technology moves faster than rules, and users often miss the difference and cannot tell generated content from the real thing. That creates a new vulnerability.”

• “The data speak for themselves: deepfakes are no longer an abstract threat.”

• “One option is that developers introduce cryptographic tags and hash identifiers, platforms verify them, and users can trigger a review through complaints. A platform may also label content as generated or remove it on its own.”

• “Fines will not stop criminals, but they will make it much harder to mislead people. The goal is to set transparent rules for everyone else and curb manipulation. When developers provide robust markers and platforms verify them, the system works and protects all participants online.”